SEO for Industries
Industry-specific SEO guides for local businesses and service providers.
SEO for Dance Studios: Win Enrollment Season on Google
Dance studio search traffic isn't steady — it detonates in August and again in January, driven by parents typing very specific things like 'ballet classes for 4 year olds near me.' The studios that fill fastest publish for those searches months ahead.
SEO for Restaurants: Maps, Menus, and Direct Orders
Half your future customers will find you standing on a sidewalk searching 'dinner near me' — and the other half will land on a DoorDash page that outranks your own site. Restaurant SEO is about winning the map and taking back the direct order.
SEO Checklist for Medical Practices: 16 Trust-First Steps
Google holds health content to its strictest standards, so a medical practice's SEO starts with proving who you are — credentials, reviewers, real physician profiles — before a single blog post. Sixteen steps in four groups, with the HIPAA traps marked.
SEO Checklist for Yoga Studios: 18 Habit-Building Steps
Eighteen tasks structured like the thing you teach: a foundation you set once, short practices you repeat weekly, and a monthly check-in. Built around the searcher who typed 'yoga near me' during lunch and will visit whichever studio makes tonight easy.
SEO for Garage Door Companies: Own the Repair Keywords
A broken spring gets fixed within 24 hours by whoever ranks when the homeowner searches. Garage door SEO is unusually winnable — because much of your competition is fake.
SEO for Car Dealerships Beyond the Listing Portals
Autotrader, CarGurus, and Cars.com have already won the 'used SUV near me' fight. Dealerships that grow through search win somewhere else: the service drive, the trade-in page, and the thousands of inventory URLs quietly hurting the whole site.
30/60/90-Day SEO Checklist for Fence Companies
Fence buyers compare three quotes and check reviews before calling anyone. Fifteen deliverables across 90 days — map visibility first, material and city pages second, gallery and links third.
SEO Checklist for Tree Services: 13 Steps, Fast Wins First
Thirteen steps on a timeline from first hour to first quarter, built around the two moments tree companies get found: the panicked storm-damage search and the months-long 'that oak is leaning' deliberation. Different searches, different pages, one plan.
SEO for Wedding Photographers: Rank Beyond The Knot
A bride researches photographers for months across a dozen tabs — most of them The Knot and Zola. Here's how your own site wins her booking without paying for every lead.
SEO Checklist for Pest Control: A 30/60/90-Day Plan
Pest control gets bought two ways: in a panic over bed bugs, or on a quarterly schedule. This 13-step, 90-day checklist sequences the work so panic-driven revenue lands first and the slower compounding stuff comes after.
SEO Checklist for IT Services: 16 Steps, No Fluff
MSP marketing has a specific failure mode: websites that talk about "solutions" and "synergy" while buyers search "IT support for law firms." Sixteen steps, each with the mistake I keep seeing MSPs make at that exact step.
SEO Checklist for SaaS Companies: An 18-Step 90-Day Plan
SaaS SEO fails in a predictable way: a blog full of top-funnel posts that rank, get read, and convert nobody. This 18-step, 90-day plan inverts the funnel — comparison and alternatives pages first, docs and programmatic plays after, awareness content last if ever.
The 80/20 SEO Checklist for Real Estate Agents
You will never outrank Zillow for listings, and you shouldn't try. Eight steps target the searches portals can't answer — neighborhood expertise, seller intent, local proof — and four familiar tactics get named as time you should take back.
SEO for Travel Agencies: Beat the OTAs at Their Own Game
You'll never outrank Expedia for "cheap flights" — and you don't need to. Travelers planning complex, expensive trips still search for expertise, and that's where agencies win.
SEO for IT Services: How MSPs Actually Get Found
Your prospects don't search 'MSP' — they search 'IT support [city]' at the moment their current provider fails them. How IT services firms rank for the searches that precede a contract.
The Complete 17-Point SEO Checklist for Law Firms
Legal SEO is the most expensive fight on the internet — some firms pay $150 per click just to be seen. This 17-point checklist is grouped into five areas so a firm can divide the work across partners, marketing staff, and vendors without anything falling through the cracks.
SEO for Driving Schools: Be Found When Parents Search
The person searching 'driving lessons near me' is usually a parent holding the credit card, not the teen taking the wheel. Driving school SEO that ignores this distinction leaves seats empty.
SEO for Florists: Same-Day Searches and Seasonal Spikes
Wire services take 20–30% of every order they send you, and they outrank you for your own city's flower searches. Florist SEO is how local shops take those margins back.
SEO for Landscapers: Seasonal Search, Year-Round Leads
Landscaping demand explodes every spring and your rankings need to be in place before it does. How landscapers structure services, work the seasonal calendar, and quit splitting leads with four competitors on Thumbtack.
SEO for Cleaning Services vs. the Lead-Gen Giants
Every lead from Thumbtack costs money and arrives alongside five competitors. The cleaning companies that escape the pay-per-lead treadmill do it by ranking their own site for the searches the platforms currently intercept.